When Samsung considers launching a new smartphone, the first step the marketing department engages in is:
A)situation analysis.
B)establishing the budget.
C)developing advertising appeals.
D)goal setting.

Question

Quizplus · Accepted Answer

The first step that the marketing department engages in when Samsung considers launching a new smartphone is a situation analysis. This involves gathering and analyzing information about the market, competitors, target audience, and other relevant factors to develop a better understanding of the current environment and determine the best strategy for launching the new product.

When Samsung Considers Launching a New Smartphone, the First Step