What are the three steps involved in the PLANNING phase of the strategic marketing process?
A)planning; implementation; and control
B)identify industry trends; analyze competitors; assess own company; and research customer
C)set market and product goals; select target markets; find points of difference; and position the product
D)situation (SWOT)analysis; market-product focus and goal setting; and marketing program development

Question

Quizplus · Accepted Answer

The three steps involved in the planning phase of the strategic marketing process are situation (SWOT) analysis, market-product focus and goal setting, and marketing program development. Option D includes these three steps. Option A is incorrect because it includes implementation and control, which are part of the next phases of the strategic marketing process. Option B includes several steps, but not necessarily all related to planning. Option C includes important steps, but not necessarily all involved in the planning phase.

What Are the Three Steps Involved in the PLANNING Phase