When deciding how the products Pepsi One will differ from Diet Pepsi, Pepsi must develop an effective:
A)market dramatization.
B)market divestiture.
C)marketing program.
D)product demonstration.

Question

Quizplus · Accepted Answer

Developing a marketing program is the most appropriate option in this scenario as it involves creating a strategy that clearly defines how Pepsi One will differ from Diet Pepsi and how it will be positioned in the market. This includes identifying the target market, messaging, pricing, distribution channels, and promotional activities. Market dramatization focuses on creating attention-grabbing advertising or promotions, while market divestiture involves getting rid of a business unit or product line. Product demonstration refers to showcasing the features and benefits of a product. While these are all important aspects of marketing, they are not as relevant to the task of differentiating Pepsi One from Diet Pepsi.

When Deciding How the Products Pepsi One Will Differ from Diet