Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with sugar and caffeine is an example of:
A)Profiling
B)Aggregation marketing
C)Market segmentation
D)Market clustering

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into smaller groups of consumers with similar needs or characteristics. In this case, the consumers are being categorized based on their preferences for sugar-free and caffeine-free, caffeine-free with sugar, or regular with sugar and caffeine. This helps companies tailor their marketing efforts and products to specific groups of consumers, increasing the effectiveness of their overall marketing strategy. Profiling, aggregation marketing, and market clustering are not specifically related to this type of categorization.

Categorizing a Group of Consumers for Soda on the Basis