Which of the following actions best illustrates a product development strategy for McDonald's?
A)developing a line of McDonald's toys to be sold through Toys R Us stores
B)adding a line of new deli sandwiches to the menu of existing McDonald's stores
C)running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase
D)opening the first McDonald's in China

Question

Quizplus · Accepted Answer

Adding a line of new deli sandwiches to the menu is an example of a product development strategy for McDonald's, as it involves the creation of new products to be offered within existing stores. The other options involve partnerships (A), promotions (C), or expansion into new markets (D), which are not direct product development strategies.

Which of the Following Actions Best Illustrates a Product Development