Which measure below is used when conducting a business portfolio analysis?
A)market growth rate.
B)market segment size.
C)return on investment desired.
D)relative market growth.

Question

Quizplus · Accepted Answer

Market growth rate is a key measure used in business portfolio analysis, particularly in the BCG matrix, to assess the attractiveness of a business unit or product by looking at its potential for growth in its respective market.

Which Measure Below Is Used When Conducting a Business Portfolio