Nokia has an exclusive relationship with Microsoft for their Windows operating system for their mobile phones, where no other mobile phone companies can use the Windows OS. This is an example of:
A)Market penetration
B)Competitive advantage
C)Business divergence
D)Product differentiation

Question

Quizplus · Accepted Answer

Nokia having an exclusive relationship with Microsoft for their Windows operating system for their mobile phones gives them a competitive advantage over other mobile phone companies that cannot use the Windows OS. This differentiation allows Nokia to stand out in the market and attract customers who prefer the Windows OS.

Nokia Has an Exclusive Relationship with Microsoft for Their Windows