Which of the following statements about quality as a competitive advantage is true?
A)To be successful, a competitive advantage does not have to be unique.
B)An innovation can be a source of a competitive advantage.
C)The only way to create a competitive advantage is by improving quality.
D)A company must ignore costs when establishing a competitive advantage.

Question

Quizplus · Accepted Answer

An innovation, such as a new product or process, can be a source of a competitive advantage. Quality is just one of many factors that can contribute to a company's competitive advantage. A company must also consider cost, customer service, marketing, and other factors when establishing a competitive advantage.

Which of the Following Statements About Quality as a Competitive