As a new employee with medium-sized business in Toronto focusing on home outfitting, you analyze each of the different business areas: flooring, lighting, and
Furniture separately to understand the profit margins in each area. Which tool did you likely use?
A)business portfolio analysis
B)target marketing
C)marketing strategic planning
D)market segmentation

Question

Quizplus · Accepted Answer

The tool that best fits the scenario is business portfolio analysis, which involves analyzing the different business areas or products offered by a company and identifying their relative strengths and weaknesses. This analysis would be helpful in understanding the profit margins in each area of the home outfitting business. Target marketing, marketing strategic planning, and market segmentation are all important tools in marketing, but they do not directly relate to analyzing profit margins in specific business areas.

As a New Employee with Medium-Sized Business in Toronto Focusing