A consumer's purchases are often influenced by the views, opinions, or behaviours of others. Two aspects of personal influence that are important to marketing are ________ and word-of-mouth activity.
A)parental guidance
B)peer pressure
C)government regulation
D)opinion leadership

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who have the ability to influence others' attitudes or behaviors, often due to their expertise, social standing, or charisma. This, along with word-of-mouth activity, plays a significant role in shaping consumer decisions.

A Consumer's Purchases Are Often Influenced by the Views, Opinions