The PRIZM Program:
A)was developed by the U.S. Marketing Association.
B)identifies four interconnected children lifestyle categories.
C)is used in lifestyle analysis.
D)identifies six interconnected adult lifestyle categories.

Question

Quizplus · Accepted Answer

The PRIZM Program is used in lifestyle analysis and identifies 66 different lifestyle segments based on demographic and geographic factors. It does not identify children lifestyle categories or a specific number of adult lifestyle categories. Additionally, it was not developed by the U.S. Marketing Association, but rather by Claritas Inc. in the 1980s.