The online version of word of mouth, involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:
A)infectious marketing
B)buzz marketing
C)viral marketing
D)Internet marketing

Question

Quizplus · Accepted Answer

The description given matches the concept of viral marketing, which involves creating content or messages that are inherently shareable and encourage people to pass them along to others. It is called "viral" because, similar to a virus, the message can quickly spread from person to person through online communication channels. Infectious marketing and buzz marketing are related concepts, but they do not specifically refer to the use of online communication channels for message sharing. Internet marketing is a broader term that encompasses all marketing activities carried out online.

The Online Version of Word of Mouth, Involving the Use