Which of the following is NOT a good measure of consumer lifestyle, or psychographics?
A)norms
B)activities
C)opinions
D)interests

Question

Quizplus · Accepted Answer

Norms refer to what is considered socially acceptable in a particular culture or group and do not necessarily reflect an individual's personal lifestyle or psychographics. Activities, opinions, and interests are all good measures of consumer lifestyle and psychographics as they provide insight into an individual's behavior, beliefs, and preferences.

Which of the Following Is NOT a Good Measure of Consumer