As an aspiring tennis player, you frequently copy and mimic the top players at your local club and look towards them for self-appraisal or as a source of personal standards. These individuals would be referred as:
A)reference groups
B)action-oriented consumers
C)principle-oriented consumers
D)social classes

Question

Quizplus · Accepted Answer

Reference groups are groups of people with whom an individual identifies and whose values and attitudes influence the individual's behavior. In this scenario, the top tennis players at the local club serve as a reference group for the aspiring tennis player. The player identifies with them and copies their behavior, making them a source of personal standards.

As an Aspiring Tennis Player, You Frequently Copy and Mimic