Charlie needs to purchase an automobile to drive to his new job in the city center. He begins to notice ads for many cars he wasn't aware of previously. This is an example of:
A)selective exposure.
B)tuning out.
C)subliminal perception.
D)retention.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of consumers to seek out information that aligns with their beliefs and interests, while ignoring information that contradicts them. In this case, Charlie is actively seeking out information about cars because he has a specific need and goal in mind.

Charlie Needs to Purchase an Automobile to Drive to His