Which of the following is NOT a method marketers can use to reduce perceived risk for consumers?
A)Secure endorsements from influential people.
B)Obtain seals of approval for products.
C)Provide minimal usage instructions.
D)Provide trial usage of the product.

Question

Quizplus · Accepted Answer

Providing minimal usage instructions does not reduce perceived risk for consumers. In fact, it may increase perceived risk by making consumers unsure of how to use the product properly. On the other hand, secure endorsements from influential people, obtain seals of approval for products, and provide trial usage of the product are all methods that can reduce perceived risk for consumers.

Which of the Following Is NOT a Method Marketers Can