Retailers can reduce problems associated with selective retention by:
A)providing brochures for consumers to take home.
B)hiring well-known celebrities to sponsor their products.
C)using a more convoluted store layout.
D)adopting advertising campaigns that use bright colours and/or snappy background music.

Question

Quizplus · Accepted Answer

Providing brochures for consumers to take home can help reduce problems associated with selective retention by allowing consumers to reference the information later on. This may help them better remember important details about the products or services they are interested in. Hiring well-known celebrities, using a more convoluted store layout, or adopting advertising campaigns with bright colours and/or snappy background music are not as effective in mitigating selective retention.

Retailers Can Reduce Problems Associated with Selective Retention By