In an attempt to sell more soft drinks and popcorn, a theatre owner embedded very brief messages in the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of the message, urged
Consumers to 'Drink Coke' and to 'Eat Popcorn'. Research showed the messages were largely ineffective. This example suggests that:
A)subliminal messages may be of limited value to marketers.
B)selective exposure is difficult for marketers to overcome.
C)selective perception overrides advertising messages.
D)subliminal perception enables marketers to take advantage of consumers.

Question

Quizplus · Accepted Answer

The example of the embedded messages in the feature film shows that subliminal messages may not be very effective, indicating that they have limited value to marketers.

In an Attempt to Sell More Soft Drinks and Popcorn