Paris Miki enables customers to help design their own eyeglasses, using a system that eliminates the need to try on countless pairs of eyeglasses to find the right one. This is an example of:
A)synergy.
B)mass customization.
C)how the 80/20 rule is implemented.
D)target marketing.

Question

Quizplus · Accepted Answer

Paris Miki is offering mass customization by allowing customers to design their own eyeglasses, which eliminates the need to try on countless pairs of eyeglasses to find the right one.

Paris Miki Enables Customers to Help Design Their Own Eyeglasses