One advantage of a market-product grid is that it can be used to:
A)relate likely sales of products to prospective market segments.
B)make optimal decisions under conditions of uncertainty.
C)select representative samples of consumers for marketing research studies.
D)screen many new product ideas in order to select the one with the best long-run market potential.

Question

Quizplus · Accepted Answer

A market-product grid helps to match potential markets and products, allowing businesses to relate likely sales of products to prospective market segments. This helps companies to identify the most profitable markets to enter and which products to sell to those markets. The grid can also be used to identify gaps in the market where there are no suitable products, providing opportunities for new product development.

One Advantage of a Market-Product Grid Is That It Can