Market segmentation is only a means to an end. In economist's terms, it relates supply (________ )to demand (the customer needs).
A)government regulations
B)strategic objectives
C)self-regulatory industry standards
D)the organization's actions

Question

Quizplus · Accepted Answer

Market segmentation is a strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. The organization's actions are the supply side of this equation, as they are the measures taken to meet the segmented demand, which is based on customer needs.

Market Segmentation Is Only a Means to an End