The primary objective of a sales contest is to:
A) Encourage the development of a long-term emphasis on nonselling activities
B) Adjust differences in territory potential
C) Satisfy salespeople's security needs
D) Stimulate additional effort targeted at achieving specific short-term goals
E) Reward experience and competence

Question

Quizplus · Accepted Answer

The primary objective of a sales contest is to stimulate additional effort targeted at achieving specific short-term goals. Sales contests are used as a motivational tool to encourage salespeople to increase their sales performance and achieve specific short-term goals.

The Primary Objective of a Sales Contest Is To