The term "stuck in the middle" means:
A) a middle of the road strategy.
B) the customers of the firm are willing to pay only a mid-range price for the product.
C) the customers of the firm have only moderate expectations regarding product quality.
D) the firm using an integrated strategy fails to establish a leadership position.

Question

Quizplus · Accepted Answer

"Stuck in the middle" refers to a firm that fails to establish a leadership position by using an integrated strategy. This means the firm is not able to differentiate itself enough to be a cost leader or a niche player, and is therefore stuck in the middle.

The Term "Stuck in the Middle" Means