The integration of a cost leadership strategy and a differentiation strategy leads to a competitive advantage because:
A) the managers have greater flexibility in the actions they can take.
B) different firms need different types of strategies to be successful.
C) it allows the firm to offer two types of value-some differentiated features and a relatively low cost.
D) one strategy is not enough for most large firms.

Question

Quizplus · Accepted Answer

The integration of a cost leadership strategy and a differentiation strategy allows the firm to offer both differentiated features and a relatively low cost, providing a unique value proposition to customers. This can lead to a competitive advantage as it appeals to a wider range of customers and allows the firm to differentiate itself from competitors while keeping costs low.

The Integration of a Cost Leadership Strategy and a Differentiation