When implementing a focus strategy,the firm seeks:
A) to be the lowest cost producer in an industry.
B) to offer products with unique features for which customers will pay a premium.
C) to avoid being stuck in the middle.
D) to serve the specialized needs of a market segment.

Question

Quizplus · Accepted Answer

When implementing a focus strategy, the firm seeks to serve the specialized needs of a market segment. This means that the firm focuses on a specific group of customers with unique needs and preferences and tailors its products and services to meet those needs. By doing so, the firm can differentiate itself from competitors and build strong customer loyalty within the targeted market segment.

When Implementing a Focus Strategy,the Firm Seeks