Focus strategies are:
A) associated only with cost leadership.
B) associated only with differentiation.
C) associated with both cost leadership and differentiation strategies.
D) typically avoided due to their high risk.

Question

Quizplus · Accepted Answer

Focus strategies can be used with both cost leadership and differentiation strategies. These strategies involve concentrating on serving a narrow segment of the market and can help a business achieve a competitive advantage by meeting the specific needs of that segment. While there is some risk involved in focusing on a narrow segment, it can also lead to increased customer loyalty and profits.

Focus Strategies Are