The integration of a cost leadership and a differentiation strategy will:
A) not be used extensively in the future.
B) allow a firm to adapt more quickly.
C) slow the ability of a firm to respond.
D) lower the risks of the firm.

Question

Quizplus · Accepted Answer

Integrating a cost leadership and differentiation strategy allows a firm to adapt more quickly to changes in the market and maintain a competitive advantage. It allows the firm to offer unique and high-quality products or services at a lower cost. However, integrating both strategies may require more resources and coordination, which can slow down the ability of a firm to respond. Therefore, option B is the best choice.

The Integration of a Cost Leadership and a Differentiation Strategy