Firms seeking to differentiate particularly need support from the ____ and ____ functions.
A) finance,accounting
B) finance,record keeping
C) product R&D,marketing
D) management information,finance

Question

Quizplus · Accepted Answer

Product R&D and marketing are necessary to differentiate a firm's products or services from those of competitors. Finance and accounting are important functions for any firm, but do not necessarily play a direct role in differentiation. Record keeping and management information are important for all functions, but do not directly contribute to differentiation either.

Firms Seeking to Differentiate Particularly Need Support from the ____