A focus strategy seeks to exploit core competencies:
A) on an industry-wide basis.
B) by serving the needs of a certain industry segment.
C) by servicing one particular corporation within a given industry.
D) by servicing several professions.

Question

Quizplus · Accepted Answer

A focus strategy is focused on serving the needs of a certain industry segment, rather than trying to compete across the entire industry. This strategy leverages a company's core competencies to meet the specific needs and wants of a particular group of customers within the industry.

A Focus Strategy Seeks to Exploit Core Competencies