Marketing has evolved over which four general eras?
A)innovation, production, sales concept, customer relationship
B)production concept, production, sales concept, marketing concept
C)production concept, sales concept, marketing concept, customer relationship
D)innovation, production concept, sales concept, marketing concept

Question

Quizplus · Accepted Answer

The evolution of marketing has gone through four general eras: production concept, sales concept, marketing concept, and customer relationship. Option A is incorrect as it includes "innovation" as the first era which is not a generally recognized era of marketing. Option B is similar but misses the sales concept era. Option D is incorrect as it has "innovation" as the first era again.

Marketing Has Evolved Over Which Four General Eras