The main function of marketing is
A)to contribute to the accuracy of a business's strategic plan.
B)to successfully establish meaningful relationships with customers to ensure loyalty and repeat business.
C)to develop the business's mission and vision.
D)to ensure that manufacturing capacity of a firm is aligned with consumer demand.

Question

Quizplus · Accepted Answer

The main function of marketing is to establish meaningful relationships with customers by understanding their needs and wants, and creating products or services that will meet those needs. This leads to customer loyalty and repeat business, which is essential for long-term success. While marketing may contribute to a business's strategic plan and help develop the mission and vision, these are not its primary functions. Marketing also does not focus on aligning manufacturing capacity with consumer demand, though it may take consumer demand into account when creating products.

The Main Function of Marketing Is