Better Business Study Set 1
Quiz 12 :
Marketing and Consumer Behavior
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Q33 Q33 Q33
The fact that modern, sophisticated manufacturing innovations have enabled many firms to more easily customize their products and to offer them at dramatically reduced prices to satisfy the varying tastes of targeted customers represents the impact of the ________ on the marketing of products.
Q81 Q81 Q81
In business-to-business (B2B)market purchases, purchasing agents often weigh the benefits and the costs in a more systematic fashion than buyers in consumer markets; therefore, sellers don't have to pitch their products at such a sophisticated level as is done in competitive consumer markets.