When the marketers for Quiznos try to convince you to buy their sandwiches instead of Subway sandwiches, they are ________.
A)responding to a need
B)creating a need
C)differentiating between needs and desires
D)satisfying a need

Question

Quizplus · Accepted Answer

Responding to a need means that the marketers are trying to fulfill an existing desire or want that consumers already have. In this case, consumers already have a need for food, and Quiznos is trying to convince them that their sandwiches are the best way to satisfy that need.

When the Marketers for Quiznos Try to Convince You to Buy