Any paid form of non- personal presentation and promotion of ideas, goods, or services by an identified sponsor is known as:
A) public relations and publicity.
B) advertising.
C) sales promotion.
D) direct marketing.
E) personal selling.

Question

Quizplus · Accepted Answer

The definition given describes advertising specifically, which is a paid form of promotion by an identified sponsor. Public relations and publicity are non-paid forms of promotion, while sales promotion, direct marketing, and personal selling may involve personal interactions with potential customers.

Any Paid Form of Non- Personal Presentation and Promotion of Ideas