Which of the following is NOT a benefit of adapting messages for a global advertising campaign?
A) superior message appeal to varying geo- demographic markets
B) conformance with legislative and regulatory frameworks in different geographic markets
C) customisation of messages for local media outlets
D) lower advertising costs
E) all of the above

Question

Quizplus · Accepted Answer

Adapting messages for a global advertising campaign can result in a superior message appeal to varying geo-demographic markets, conformance with legislative and regulatory frameworks in different geographic markets, and customization of messages for local media outlets. However, it may not necessarily result in lower advertising costs, especially if significant resources are required for customization and adaptation.

Which of the Following Is NOT a Benefit of Adapting