An example of a personal communication channel outside the control of a company is:
A) expert judgement.
B) gossip.
C) word- of- mouth influence.
D) structural content.
E) promotional influence.

Question

Quizplus · Accepted Answer

Word-of-mouth influence is a form of personal communication that occurs outside the control of a company, as it involves individuals sharing their experiences or opinions about a product or service with others without direct influence from the company.

An Example of a Personal Communication Channel Outside the Control