Geelong Cement has just completed developing a quick- drying, high strength cement and is preparing to introduce it to the market. The first goal of its initial marketing communications programme will be to develop:
A) trial.
B) awareness.
C) liking.
D) conviction.
E) interest.

Question

Quizplus · Accepted Answer

The goal of the initial marketing communications programme will be to develop awareness about the new product in the market.

Geelong Cement Has Just Completed Developing a Quick- Drying, High