How are professionals using the personal influence channel when they encourage their clients to recommend their services to others?
A) They are identifying influential individuals and devoting extra time to them.
B) They are using believable people in testimonial advertising.
C) They are using word- of- mouth referral channels.
D) They are communicating through community influentials, such as local talk show hosts and organisational presidents.
E) They are creating opinion leaders.

Question

Quizplus · Accepted Answer

Professionals are using word-of-mouth referral channels when they encourage their clients to recommend their services to others. This is a personal influence channel as it relies on the personal influence of one person on another to spread the word about a particular service or product. It is an effective way to generate new business as people are more likely to trust a recommendation from someone they know and trust.

How Are Professionals Using the Personal Influence Channel When They