After years of attempting to convince smokers to quit in order to protect their health, anti- smoking groups have switched to campaigns which stress the harmful effects of smoking on the smoker's children. These messages employ:
A) rational appeals.
B) legal appeals.
C) emotional appeals.
D) environmental appeals.
E) none of the above

Question

Quizplus · Accepted Answer

The messages that stress the harmful effects of smoking on the smoker's children employ emotional appeals, as they aim to evoke feelings of guilt and responsibility in the smoker towards their children's health.

After Years of Attempting to Convince Smokers to Quit in Order