If a customer expects a product to be poor but purchases it anyway due to lack of choice, and the product turns out to perform better than expected, the customer will always be highly satisfied or delighted.
Correct Answer:
Verified
Q83: A key challenge for modern marketers is
Q84: Frequency marketing programmes are just one of
Q85: Customer satisfaction is a global concept that
Q86: Return on marketing investment (or marketing ROI)
Q87: The value proposition is stated in the
Q89: In terms of share of customer, "share
Q90: Frequency marketing programmes offer customers a reward
Q91: Internal marketing refers to a diverse range
Q92: Basically, retaining current customers is less expensive
Q93: Club marketing programmes offer customer members special
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