Internal marketing refers to a diverse range of activities designed to ensure that employees share an understanding of organisational goals, mission and purpose.
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Q86: Return on marketing investment (or marketing ROI)
Q87: The value proposition is stated in the
Q88: If a customer expects a product to
Q89: In terms of share of customer, "share
Q90: Frequency marketing programmes offer customers a reward
Q92: Basically, retaining current customers is less expensive
Q93: Club marketing programmes offer customer members special
Q94: Internal marketing refers to in- house market
Q95: To increase share of customer, companies can
Q96: List and describe any two (2) methods
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