Basically, retaining current customers is less expensive than acquiring new ones.
Correct Answer:
Verified
Q87: The value proposition is stated in the
Q88: If a customer expects a product to
Q89: In terms of share of customer, "share
Q90: Frequency marketing programmes offer customers a reward
Q91: Internal marketing refers to a diverse range
Q93: Club marketing programmes offer customer members special
Q94: Internal marketing refers to in- house market
Q95: To increase share of customer, companies can
Q96: List and describe any two (2) methods
Q97: Customer satisfaction is an excellent predictor of
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