In terms of share of customer, "share of throat" is to the beverage market just as "share of stomach" is to the food industry.
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Q84: Frequency marketing programmes are just one of
Q85: Customer satisfaction is a global concept that
Q86: Return on marketing investment (or marketing ROI)
Q87: The value proposition is stated in the
Q88: If a customer expects a product to
Q90: Frequency marketing programmes offer customers a reward
Q91: Internal marketing refers to a diverse range
Q92: Basically, retaining current customers is less expensive
Q93: Club marketing programmes offer customer members special
Q94: Internal marketing refers to in- house market
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