The process of evaluating each segment's attractiveness and selecting one or more of those segments is called market:
A) probing.
B) segmentation.
C) targeting.
D) selection.
E) positioning.

Question

Quizplus · Accepted Answer

The process described in the statement refers specifically to the selection of one or more segments, which falls under the category of targeting. Market segmentation refers to the initial process of dividing a market into distinct groups, and positioning pertains to the development of a strategy to differentiate a product or brand in the minds of consumers. Probing and selection are not commonly used terms in marketing in this context.

The Process of Evaluating Each Segment's Attractiveness and Selecting One