Many marketers believe behavioural variables are the best starting point for constructing market segments.

Name: Many marketers believe behavioural variables are the best starting point for constructing market segments.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Behavioural variables such as buying habits, usage rates, and loyalty are seen as more directly related to consumer behaviour and therefore offer more insight into what motivates consumers to purchase or use a product, making them a good starting point for market segmentation.

Many Marketers Believe Behavioural Variables Are the Best Starting Point