Market segmentation is BEST described by which of the following statements?
A) Researching and preparing detailed profiles of distinct groups of buyers within the marketplace.
B) Evaluating the attractiveness of distinct groups of buyers and identifying the marketing strategies that are likely to be successful with each group.
C) Dividing a market into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
D) Dividing a population into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
E) Dividing a target market into smaller segments that are likely to purchase a given brand.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller segments of buyers with distinct characteristics that might require separate marketing strategies. By doing so, marketers can better understand and serve the needs of each segment, leading to more effective and targeted marketing efforts. Option A, B, D and E are not comprehensive enough in describing the concept of market segmentation.

Market Segmentation Is BEST Described by Which of the Following