The marketer is required to discover the major satisfaction buyers seek in each product class, the types of buyers who look for each benefit, and the major brands that deliver each benefit in segmentation that is:
A) psychographic.
B) lifestyle.
C) benefits- sought
D) demographic.
E) life cycle.

Question

Quizplus · Accepted Answer

The type of segmentation described is benefits-sought segmentation, where buyers are segmented based on the benefits they seek from a particular product or service. This type of segmentation helps marketers to target their marketing efforts to specific groups of buyers based on the benefits they prioritize.

The Marketer Is Required to Discover the Major Satisfaction Buyers