Question 1

_ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.
A) Stratified sampling
B) Sequential sampling
C) Double sampling
D) Systematic sampling

Accepted Answer

Double sampling is useful in situations where a broader sampling frame is available, but a more specific frame for final sampling units is not. It involves a two-phase process where the first phase helps to identify or refine the sampling frame for the second phase.

Question 2

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except .
A) lack of suitable sampling frames
B) lack of trained researchers
C) the dominance of personal interviewing
D) the inaccessibility of certain respondents, such as women in some cultures

Accepted Answer

Probability sampling techniques are uncommon in international marketing research due to practical challenges like lack of sampling frames, dominance of personal interviewing, and inaccessibility of respondents. However, lack of trained researchers is not a reason for the unpopularity of probability sampling techniques.

Question 3

Systematic sampling is similar to simple random sampling. Which of the statements below about systematic sampling does not relate to the systematic sampling and simple random sampling similarity?
A) The random numbers do not have to be matched with individual elements.
B) Each population element has a known and equal probability of selection.
C) If the population elements are arranged in a manner unrelated to the characteristic to interest, systematic sampling will yield results quite similar to simple random sampling.
D) Systematic sampling is a type of probability sampling.

Accepted Answer

Systematic sampling involves selecting elements from an ordered sampling frame, which means random numbers are matched with individual elements, unlike in simple random sampling where each element is selected independently.

Question 4

does not allow direct generalizations to a specific population, usually because the population is not defined explicitly.
A) Simple random sampling
B) Convenience sampling
C) Snowball sampling
D) Judgmental sampling

Accepted Answer

The answer of does not allow direct generalizations to a...

Question 5

Which statement is not true about judgmental sampling?
A) It may be useful if broad population inferences are not required.
B) It does not allow direct generalizations to a specific population.
C) Each population element has a known and equal probability of selection.
D) An extension of the technique involves the use of quotas.

Accepted Answer

Judgmental sampling does not involve random selection, so each population element does not have a known and equal probability of selection.

Question 6

The target population should be defined in terms of all of the following except .
A) extent
B) time
C) size
D) sampling units

Accepted Answer

The target population is typically defined by extent (geographical boundaries), time (the period during which the population is relevant), and sampling units (the individual elements or units to be studied), but not by size. Size refers to the number of units in the population, not a defining characteristic.

Question 7

has been used to determine preferences for two competing alternatives.
A) Double sampling
B) Area sampling
C) Sequential sampling
D) Probability proportionate to size sampling

Accepted Answer

Sequential sampling is used to determine preferences for two competing alternatives by evaluating samples one at a time and making decisions based on the results.

Question 8

All of the following are examples of nonpanel recruited sampling methods used in Internet research except .
A) a store may hand its customers a flier directing them to a specific- password protected site
B) use of e- mail lists that have been rented from suppliers
C) offline techniques such as short telephone screening interviews to recruit Internet samples
D) All of the above are nonpanel recruited sampling methods.

Accepted Answer

All of the options listed are examples of nonpanel recruited sampling methods, so none of them are exceptions.

Question 9

requires a detailed specification of how the sampling design decisions with respect to the population, sampling frame, sampling unit, sampling techniques, and sample size are to be implemented.
A) Determination of the sampling frame
B) Determination of the sample size
C) Execution of the sampling process
D) Selection of a sampling technique(s)

Accepted Answer

The execution of the sampling process involves implementing all the detailed specifications related to the sampling design, including decisions about the population, sampling frame, sampling unit, sampling techniques, and sample size.

Question 10

is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.
A) Nonprobability sampling
B) Probability sampling
C) Convenience sampling
D) Judgmental sampling

Accepted Answer

This statement describes probability sampling, as each element in the population has a fixed probability of being included in the sample. Nonprobability sampling does not involve a fixed probabilistic chance, convenience sampling involves selecting the most convenient or accessible individuals for the sample, and judgmental sampling involves using the researcher's judgment to select participants who fit a particular criteria.

Question 11

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?
A) cluster sampling
B) stratified sampling
C) systematic sampling
D) area sampling

Accepted Answer

The answer of Which sampling technique can increase representativeness, is...

Question 12

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a _.
A) sampling frame
B) sampling unit
C) judgmental sample
D) sample

Accepted Answer

A sampling frame is a list or set of directions used to identify and access the elements of the target population for sampling purposes.

Question 13

Which of the following statements is true about snowball sampling?
A) In snowball sampling, a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained.
B) Snowball sampling is used in industrial buyer- seller research to identify buyer- seller pairs.
C) In snowball sampling, an initial group of respondents is selected, usually at random.
D) Both B and C are true.

Accepted Answer

Snowball sampling involves selecting an initial group of respondents, who then refer or nominate other individuals who may be eligible to participate in the study. This approach is often used when the population of interest is difficult to reach or identify. In industrial buyer-seller research, snowball sampling may be used to identify buyer-seller pairs, which can be difficult to identify through other sampling methods. Therefore, option B is true. Option C is also true as an initial group of respondents is selected, usually at random or through convenience sampling to start the sampling process. Option A is not true as snowball sampling does not typically involve a decision rule to indicate when sampling should be stopped.

Question 14

In the sample size is not known in advance, but a decision rule is stated before the sampling begins. At each stage, this rule indicates whether sampling should be continued or whether enough information has been obtained.
A) stratified sampling
B) sequential sampling
C) systematic sampling
D) double sampling

Accepted Answer

Sequential sampling is a sampling method in which the sample size is not known in advance, but a decision rule is stated before the sampling begins. At each stage, this rule indicates whether sampling should be continued or whether enough information has been obtained.

Question 15

The major advantage of is that it substantially increases the likelihood of locating the desired characteristic in the population.
A) quota sampling
B) judgmental sampling
C) snowball sampling
D) convenience sampling

Accepted Answer

Snowball sampling is particularly useful for locating and accessing populations that are hard to reach or have specific characteristics, as it relies on referrals from initial subjects to find additional participants.

Question 16

Which statement is not true about cluster sampling?
A) Cluster sampling is the most cost- effective probability sampling technique.
B) The two major advantages of cluster sampling are feasibility and low cost.
C) The researcher may have to rely on intuition and logic to determine sample sizes for each cluster.
D) It can be difficult to compute and interpret statistics based on clusters.

Accepted Answer

Cluster sampling typically involves statistical methods to determine sample sizes for each cluster, rather than relying on intuition and logic.

Question 17

attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the interviewer.
A) Nonprobability sampling
B) Probability sampling
C) Convenience sampling
D) Judgmental sampling

Accepted Answer

Convenience sampling is the method of selecting a sample that is easily accessible and available. The selection of sampling units is left primarily to the interviewer, which makes it a nonprobability sampling technique. Therefore, the correct answer is C.

Question 18

In , the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters.
A) simple random sampling
B) cluster sampling
C) systematic sampling
D) stratified sampling

Accepted Answer

Cluster sampling involves dividing the target population into clusters, which are mutually exclusive and collectively exhaustive subpopulations.

Question 19

The efficiency of a probability sampling technique may be assessed by comparing it to that of .
A) nonprobability sampling
B) stratified sampling
C) simple random sampling
D) systematic sampling

Accepted Answer

Simple random sampling is the most efficient probability sampling technique, so its efficiency can be used as a benchmark for comparing other probability sampling techniques.

Question 20

Which of the following is not a form of nonprobability sampling?
A) snowball sampling
B) convenience sampling
C) quota sampling
D) cluster sampling

Accepted Answer

Cluster sampling is a form of probability sampling, where the population is divided into clusters and then a random selection of clusters is chosen for the sample. The other three options (snowball sampling, convenience sampling, and quota sampling) are forms of nonprobability sampling.

Quiz 11: Sampling: Design and

_ can be useful when no sampling frame is readily available for selecting final sampling units but when the elements of the frame are known to be contained within a broader sampling frame.

Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except .

Systematic sampling is similar to simple random sampling. Which of the statements below about systematic sampling does not relate to the systematic sampling and simple random sampling similarity?

does not allow direct generalizations to a specific population, usually because the population is not defined explicitly.

Which statement is not true about judgmental sampling?

The target population should be defined in terms of all of the following except .

has been used to determine preferences for two competing alternatives.

All of the following are examples of nonpanel recruited sampling methods used in Internet research except .

requires a detailed specification of how the sampling design decisions with respect to the population, sampling frame, sampling unit, sampling techniques, and sample size are to be implemented.

is a sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample.

Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text) ?

A representation of the elements of the target population consisting of a list or set of directions for identifying the target population is a _.

Which of the following statements is true about snowball sampling?

In the sample size is not known in advance, but a decision rule is stated before the sampling begins. At each stage, this rule indicates whether sampling should be continued or whether enough information has been obtained.

The major advantage of is that it substantially increases the likelihood of locating the desired characteristic in the population.

Which statement is not true about cluster sampling?

attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the interviewer.

In , the target population is first divided into mutually exclusive and collectively exhaustive subpopulations, or clusters.

The efficiency of a probability sampling technique may be assessed by comparing it to that of .

Which of the following is not a form of nonprobability sampling?