Strong negotiators are aware of how both tangible and intangible factors influence negotiation, and they weigh both factors when evaluating a negotiation outcome.

Question

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Strong negotiators understand that both tangible factors (such as price, terms, and conditions) and intangible factors (such as relationships, reputation, and emotions) can significantly impact the negotiation process and outcome. They consider both to achieve a balanced and effective negotiation strategy.

Strong Negotiators Are Aware of How Both Tangible and Intangible