A retailer that wanted to target prospective grooms between the ages of twenty- one and forty who are within six months of their marriage is using segmentation to define its target market.
A)socioeconomic
B)behavioral
C)lifestyle
D)ethnicity
E)demographic

Question

Quizplus · Accepted Answer

The retailer is using demographic segmentation, which involves dividing the market based on variables such as age and marital status.

A Retailer That Wanted to Target Prospective Grooms Between the Ages